Posted by
politicalknut on Sunday, March 02, 2008 1:03:03 PM
Barack Obama and Hillary Clinton have run a combined 163,032 political ads on cable spending roughly $6.5 million. Compare these with the CMAG numbers for Broadcast having Barack Obama and Hillary Clinton running 68,742 spots on broadcast for roughly $46.4 Million.
70% of the commercials are running on local cable networks and 30% are running on local broadcast tv stations.
I'm no expert but the story behind these numbers seems to be the direct result of precise micro-targeting capabilities that using local cable provides - not to mention the declining ratings in viewership of local news on broadcast tv stations.